Celebrities Turn Runway Models For The Balenciaga Fall 2022 Couture Show
In the last year, Balenciaga has been running an impressive celebrity campaign with Kim Kardashian having dressed her for a variety of events including the 2021 Met Gala. While celebrity is clearly a top priority for the brand as of late, no one quite expected to see Kim Kardashian, Nicole Kidman, Dua Lip and Christine Quinn walk for their Fall 2022 Couture show.
The conversation on whether celebrities with no runway experience should ever grace the catwalk is a lengthy and complicated one. On the one hand, it means that models who have worked incredibly hard in their craft have lost a job but on the other, it’s genius marketing and PR. Social media is currently in overdrive with their opinions on the topic. But, that’s most likely what Balenciaga wanted!
The collection was classic Balenciaga under Demna Gvasalia, a perfect marriage of modern and experimental with the archetypal silhouettes of Balenciaga of the 50s and 60s.