Jeremy Scott’s Decade at Moschino

Fashion

Mar 21

Jeremy Scott’s 2014 debut for the Italian fashion house Moschino was met with generally lukewarm reviews. While fashionista stated that the show was “triumphant, high-kicking, supercharged” meanwhile Vanessa Friedman said at the time “Kyiv was burning and in Milan, Jeremy Scott made his debut at Moschino with a series of bad jokes.” It would take a few collections before everyone was on board with Scott’s outlandish displays while creative director.

After a successful decade, Scott has announced his departure from the brand. “I am fortunate to have had the opportunity of working with the creative force that is Jeremy Scott,” said Massimo Ferretti, executive chairman of Moschino’s parent company Aeffe. “I would like to thank him for his 10 years of commitment to Franco Moschino’s legacy house and for ushering in a distinct and joyful vision that will forever be a part of Moschino history.”

More than adept at creating tongue-in-cheek moments, Scott’s time at Moschino is undoubtedly going to remain the most memorable era the fashion house has had. Cleverly taking Franco Moschino’s belief of fashion as a form of protest and commentary, Scott’s debut collection featuring fast food imagery displayed luxury clothing that didn’t take itself too seriously and, most importantly, had fun. Perhaps Scott’s tenure at the brand can be summed up in one word: expressive. Writing in The Guardian in 2015 Scott described his approach to American consumer culture: "An image of Mickey Mouse is understood in Mumbai, Timbuktu and Los Angeles in the same way. It’s a clear message even if you subvert it by, say, putting Mickey ears on an army helmet (as I did in 2007)... A lot of my collections are informed by nostalgia.”

With each show taking on a theme of sorts, each collection expressed something different. What that expression was, however, was not always the most high-brow. After all, what emotion is one really selling with an inflatable rainbow dolphin armband gown? Regardless, Scott took a brand that was fading dangerously close complete insignificance and reignited its main core identity, updated it for the 21st century and utilised his close celebrity friendships to help market to an impressionable youthful generation.

At the time of writing, a replacement for Scott is yet to be announced. Furthermore, Scott has not indicated what his future plans are within the industry.

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