French ‘It Girl’ Fashion Brands Worth The Hype
Spring is slowly but surely on the horizon and so is the Spring French girl aesthetic of wicker basket handbags, patent Mary Janes and chic wide-leg denim jeans. There is just something about the quintessential Parisian approach to dress that really comes alive as the weather moves warmer and the sun comes back out to play! It may be the seemingly effortless, which requires a lot of effort, talent in layering t-shirts, cardigans, blouses and/or blazers. Or maybe, the nonchalant French expression of day-to-day life that makes us envious, nay jealous of their lifestyle, and thus we dub them ‘It Girls’.
One thing, however, is for sure. The French know what they’re doing in fashion and, as such, are the occupiers of a myriad of stylish fashion brands that fill the feeds of many an Instagram home page and Pinterest mood board. Here are just a handful of these companies that are worthy of your eyes:
ROUJE
Founded by social media-style stalwart Jeanne Damas, Rouje has become one of the go-to Parisian-style houses, loved for their unfussy yet frilly and feminine designs. The brand, with Damas at the helm, put tender loving care into each and every item they create. They have also created a Beauty department so your French-inspired aesthetic can stretch further than just clothing.
MaisonCléo
Founded by Marie Dewet and her mother, this darling French fashion brand has been worn by the likes of Rita Ora and Emily Ratajkowska. Each piece is handmade to order in the brand's studio in Northern France and can also be made to measure. The fabrics used are surplus from couture collections or are vintage and thus pieces are in limited availability.
SANDRO
One of the more universally well-known French brands Sandro takes classic silhouettes and injects some bright colour and fun into them while retaining that certain je ne sais quois.
MAJE
Maje is almost as if Paris had a baby with Los Angeles. Not afraid of a little bit of glitter and sparkle, Maje is the fashion brand for the adventurer, while of course keeping a firm grip on some of the central tenants of French fashion.