It is a myth universally acknowledged that any ethical or sustainable brand must not create trendy clothing. For some reason, we have grown to believe that sustainable clothing has to be boring, dull, basic and not ‘cool’. In fact, caring for the environment is one of the sexiest things a brand can do and since we’re not ones to gatekeep, we think you should know about Fanfare Label.

Fanfare Label is an independent sustainable fashion house leading the way for circularity and positive change, creating go-to seasonless and contemporary clothing. Launched in 2018 by Esther Knight, this is a fashion brand creating bold, colourful items that play on current trends with a timeless backbone.

Monique Colour Block Swirl Trouser in Navy, White, Lilac and Blue.
Shop now for £169.

Their new The Midsummer collection, which is inspired by nature and its forces, plays around with raw silhouettes. The pieces, which heavily feature block colour scalloping, take their inspiration from the natural curvature of rivers and wind trails.

A core element of many small, sustainable brands are capsule collections aiming to give you what you desire without overindulging. We are also seeing mix and match come back into the common lexicon, so it fits perfectly that this new collection features three co-ord’s that can be worn in a number of ways keeping your style feeling fresh and alive.

Monique Colour Block Swirl Strap Top in Navy, White, Lilac and Blue.
Shop now for £69.

For those interested in fabric makeup, the items in this collection are created using GOT’s certified organic cotton and OEKO-TEX cotton and, of course, the brand's staple linen.

The Midsummer Collection is available to shop now, with prices ranging from £89-£159.

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