Daniel Lee Sets The Tone For His Era At Burberry
When a brand, company or celebrity wipes their social media profiles clean one can expect something new on the horizon, be that a new collection, new music or, in the case of Burberry, new branding.
The 37-year-old new creative director of Burberry Daniel Lee, famed for bringing Bottega Venetta back into the fold, will debut his first collection for the iconic British brand in just two weeks' time. Any collection under new direction will garner the attention of many, and this show is no exception. This may be why Lee decided to give the world a sneak peek into what his Burberry will entail. At the heart of, going back to where the brand began.
The new set of campaign images, which will be used across social media and other marketing platforms, features an impressive group of famous faces from Vanessa Redgrave to Skepta photographed by Tyrone Lebon in front of globally known London landmarks.
More exciting however is the introduction of a new, well old, logo. Under Riccardo Tisco, Burberry followed in the steps of many other luxury fashion houses and simplified their logo too, quite frankly, match everyone else in turn losing all personality. Clearly, Lee has a different vision, bringing back Burberry’s famous Equestrian Knight which was first created way back in 1901. This new and improved logo also includes the Latin word ‘prorsum’ meaning ‘forwards’. The imagery makes a clear statement.
Back in December of 2021, just months after announcing his arrival at the house, Lee said to Vogue, "I don’t know if this is the right way to say this, but more than surprising people, I really would like them to see the new vision and feel reassured — like, ‘Oh, yeah, this makes sense: This is what Burberry should be.’”
