3 Petite Fashion Brands To Keep An Eye On
Being short is, quite frankly, a daily annoyance! Not being able to reach top shelves, friends towering above you, having to take more strides and so on and so forth. However, when we discuss the plights of the shorter person we often forget one of the most disgruntling issues… clothes.
The discussions surrounding inclusive fashion have been growing in recent years, which is highly important, yet we forget to discuss petite sizing. Now, it is essential to note that petite relates to height here, not weight or size.
With most clothing being designed for someone of an average height, short people often find that bottoms are too long and rise too high on the waist, tops too long with shoulder seams that hit on the arm and don’t even think about wearing a jumpsuit!
Thankfully, there is a steadying rise in petite brands and so here are three that we think you should keep an eye on this year.
LIWEAU
Liweau is a brand new petite clothing brand founded in The Netherlands in June of this year. Fun fact: The Netherlands is the country with the tallest population! Their debut collection launched on June 6th as a capsule collection featuring four pieces. Sustainability is important to Liweau with each item being made in small batches and produced locally. The collection has a classic feel with a pop of colour, making it versatile yet full of personality.
ALYDA
ALYDA is a petite womenswear brand that ethically produces timeless clothing for the modern woman under 5'4". Their name, which comes from the Latin word meaning ‘little winged one’ sums up this brand perfectly - it is for the small but powerful! A lovely addition to many of this brand’s designs is adjustable straps helping you get the most out of your garment as possible.
KLOTH LONDON
Kloth London is, you guessed it, a petite womenswear brand catering to those under 5’4”! At a lower price point, this brand is wonderful for those who have a tighter budget but still want clothes that fit impeccably. Working with suppliers in India and Bangladesh, Kloth is wholly open with its entire creation process, with transparency integral to the brand. Aiming to make clothing for everyone, their garments have a mix of neutral and colourful.